LAS VEGAS (October 2, 2019) – Best Buddies Nevada, a local non-profit organization will host their 10TH annual Champion of the Year Gala starting at 6 p.m. on Saturday November 9, 2019, at Caesars Palace.
The highlights of the evening will include, an award ceremony to recognize and honor 11 community champion nominees. Best Buddies proudly announces the names of the champions, Anna Billings, Cristina Paris, Daryl Sprague, Nicole Davis, Paul Brooks Jr., Cliff Miller, Heidi Glassman, Isabella McGinnis, Kaylah Harris, Nicole Huerta and Jamie Philips. These Champions will compete over an 8-week period to raise funds and awareness for Best Buddies Nevada. At the conclusion of the campaign, Best Buddies will celebrate each other’s collective impact at the Gala and name the ultimate Champion of the Year. “Our champions’ support assists us in expanding our program to new schools and communities, bringing us one step closer to making sure that every student and adult with intellectual and developmental disabilities (IDD) experiences true friendship,“ said Charlene Blackstone, state director of Best Buddies Nevada.
Guests will enjoy a fun interactive evening with exciting photo booths and live entertainment by DJ Jack Stylez from e320 entertainment group. Happy hour starts with appetizers, fine wine and craft beer. Guests will delight in a gourmet dinner and a silent auction with special experiences for guests to bid on. Jeff Kurkjian, host of Jeff and Aimee on The Coyote 102.7 FM will be the master of ceremonies.
Proceeds from the event will support Best Buddies programs that allow students and adults with IDD to take part in age-appropriate social activities through one-to-one friendships with their peers, as well as create opportunities for integrated employment for people as adults.
Local Community partners include Caesars Entertainment, Anne Fontaine Las Vegas,
MJ Christensen Diamonds, Wells Fargo, Findlay Toyota, Del Frisco’s Double Eagle Steakhouse, Golden Knights Foundation and MGM Resorts International.
This year, Best Buddies celebrates 30 years of inclusion for people with intellectual & developmental disabilities. “Together we can help end the social and economic isolation that exists for thousands of children and adults with intellectual and developmental disabilities,” said, Marnie Gambit, 2019 gala event committee chair.
For more information about Best Buddies or to RSVP to attend the event, please visit – www.bestbuddieschampion.org/nevada
ABOUT BEST BUDDIES NEVADA:
Best Buddies International is the world’s largest nonprofit organization dedicated to ending the social, physical and economic isolation of the 200 million people with intellectual and developmental disabilities (IDD). Our programs help people with IDD form meaningful friendships with their peers, secure successful jobs, live independently, improve public speaking, self-advocacy and communication skills, and feel valued by society.
LAS VEGAS (September 19, 2019) – John R. Helderman, former CEO of Goodwill Industries of Southern Nevada, Inc. and previously a Vice President of Finance for Caesars Entertainment is opening his own business management and consulting firm in Las Vegas.
John Helderman is an accomplished business professional with significant experience in the nonprofit, gaming, finance, and tax industries. In addition to strong business management skills and financial acumen, Helderman’s ethical approach to business drives integrity and accountability wherever he goes. He is adept at asking the right questions to uncover issues and identify the proper path forward. “I believe the culture of a business is paramount to its success, “said Helderman.
As CEO of Goodwill, a $35m nonprofit with over 800 team members across 18 locations in Southern Nevada, Helderman worked hard to cut costs, rebuild the leadership team and the culture, and create a long-term financial plan to save the struggling company. He guided Goodwill through a Chapter 11 bankruptcy restructuring that was finalized in April 2019. Having completed the turnaround, restored Goodwill to solvency, and established a strong path forward, Helderman hired his replacement as CEO of Goodwill in June 2019. During his 8 years with Caesars Entertainment Helderman held a variety of leadership roles in corporate finance, property-level finance, and corporate tax and delivered enormous value while conquering myriad issues. He joined the Board of Directors for Goodwill in 2015 and left Caesars Entertainment to step in as CEO of Goodwill when it encountered difficulties in May 2017.
Prior to his time with Goodwill and Caesars, Helderman spent 11 years with “Big 4” accounting firms Deloitte & Touche and KPMG. During that time, he consulted with clients in a wide variety of industries and delivered value in a straightforward, honest style that built trust rapidly and resulted in strong relationships.
Helderman is a graduate of the University of North Carolina School of Law and holds undergraduate degrees in Business Management and Economics from North Carolina State University. He is a member of the North Carolina State Bar and the Georgia Bar.
John Helderman Business Management and Consulting firm provides the following services:
To learn more about John Helderman and how he assist growing and changing your business, please contact him at john@johnhelderman.com or call 702-813-2340.
For one hundred years Junior achievement has been inspiring kids to dream bigger and harness their potential for a brighter tomorrow. With the help of our dedicated community partners and volunteers, JA has managed to deliver mentorship in financial literacy, entrepreneurship and work-readiness to over 4.8 million kids every year.
Our programs continue to be proven successful; 77% of young adults are now well informed on how to get better jobs, 81% are confident and ready to compete in the workforce and 90% can manage money and their bank accounts.
As we celebrate our centennial year in 2019 we continue to stand by our goal which is to provide young people with the skills they need to be successful adults in our thriving community. During the last 100 years, JA has evolved from an organization operating primarily in the Northeastern United States and teaching teens how to start a business into a multinational organization reaching more than 10 million students in 100 countries with programs that promote entrepreneurship, career and work readiness and financial literacy.
Historical moments:
Junior Achievement Southern Nevada – JA 100-year celebration initiative goal is to raise $100,000 from August 12th – November 20, 2019 through the following campaign…
Please click here https://jasnv.org/100Ready/ to learn more about the 100% Ready Club and how your company can be part of the campaign.
For more information about the Junior Achievement of Southern Nevada, please visit us at JASNV.org. Like us on Facebook, Instagram and Twitter
We look forward to celebrating the JA 100 year with all of you…#TheMoreYouKnow!!
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LAS VEGAS (July 15, 2019) – Las Vegas Harley-Davidson is celebrating summer with their first ever Red, White & Blues Party, July 20, from 11am- 2pm. The electrifying summer party will take place at their dealership, 5191 Las Vegas Blvd. S. across from the world-famous Welcome to Las Vegas sign.
Red, White & Blues is an all-American bash, featuring complimentary Trailhound Smokers BBQ specials and adult beverages. Live music will be provided by the Moanin’ Blacksnakes. Guest are encouraged to participate in the trivia contest to test their American history knowledge and win Harley-Davidson prizes. The newest 2019 Harley-Davidson motorcycles will be on display, ready for test riding. Free bike washes and safety inspections to all in attendance.
“We have taken Saturdays to the next level with our unbelievably fun weekend parties. Our events are a great way for Harley-Davidson fans and customers to interact with one another, while sharing riding adventures and enjoying food and beverages,” said General Manager Erica Conter.
ABOUT LAS VEGAS HARLEY-DAVIDSON
Las Vegas Harley-Davidson is an authorized Harley-Davidson dealer. The dealership offers
Harley-Davidson sales, service, parts, riding accessories, clothing and more. It is committed to having the best staff, trained, empowered and pledged to excellence, to provide the best possible experience to its customers. The dealership is located on the fabulous Las Vegas Strip, at 5191 S Las Vegas Blvd. Its continued commitment to elevate the Las Vegas Harley-Davidson brand is shown by its investment in this state-of-the-art facility, accessible to the over 40 million people who visit Las Vegas every year. More information is available at http://lasvegasharleydavidson.com
ABOUT THE OWNERSHIP TEAM:
John Morotti and Dennis Bearden operate the four dealerships in Las Vegas and the surrounding communities under the holding company, Southern Nevada Powersports Group, Inc. Morotti’s dealership experience runs deep as owner of Superstition Harley-Davidson in Apache Junction, Ariz., near the origination of U.S. Highway 70, and Mother Road Harley-Davidson and Route 66 Motorsports in Kingman, Ariz., located on the famed Route 66 highway. He also owns Tobacco Road Harley-Davidson and Triumph Raleigh, located on U.S. Highway 70 in downtown Raleigh, also known as the original “Tobacco Road” of N.C.
Las Vegas (July 2, 2019) – Junior Achievement of Southern Nevada honored their 2018-2019 local volunteers and community partners with an award ceremony at their Summer Spirit Soiree on Saturday, June 22 at the Space.
In a room filled with JASN donors and guests, Shanice Stevens, the education engagement specialist said, “We are very proud to honor the winners for their time and dedication.”
Junior Achievement of Southern Nevada 2018-19 award recipients are:
“Junior Achievement of Southern Nevada is proud to recognize the 2018-2019 volunteers and community partners who continue to impact our community with their acts of kindness and time commitment to support JASN.” said Michelle Jackson, president of Junior Achievement of Southern Nevada.
ABOUT JUNIOR ACHIEVEMENT OF SOUTHERN NEVADA
Junior Achievement is in its 100th year of operation (100 years, 100% ready) nationwide. Junior Achievement of Southern Nevada, Inc. was founded locally in 1996. The current local programs span grades K-12, with age-appropriate curricula. At the elementary level, students learn about their roles as individuals, workers and consumers while focusing on key life skills like the importance of saving and the difference between wants and needs. Middle and high school students learn about key economic principals, workforce issues they will face, personal budgeting and credit. Junior Achievement’s office is located at 1921 N Rainbow Blvd. on the second floor of Nevada State Bank. For more information visit JASNV.org. Like Junior Achievement of Southern Nevada on Facebook, Instagram and Twitter
Everyone has things in life that they’re determined to do during their time. To some people, it’s a bucket list while others just call it the back nine. For my husband and me, on the top of our list was a trip to Yellowstone National Park. For years, we talked about it. Finally, we decided it was time to actually visit our nations’ oldest national park. As it turned out, it was the most glorious one-week vacation ever.
Yellowstone truly is one of nature’s finest places. The easiest way to get there is flying into Bozeman, Montana. Once there, we stayed about 35 miles outside the park in a renovated schoolhouse above Old Chico Hot Springs Resort. The School House is owned and operated by Sarah Muller, a long-time resident and former Yellowstone national park employee.
Snow-capped mountains, lush trees and fields of wildflowers surrounded our rustic little schoolhouse right next to a river. The schoolhouse cabin is a perfect alternative to staying in a hotel. It was fully equipped, with a kitchen, king-sized bed and one very spacious bathroom. It’s set up with all the amenities you’d need for a vacation. The school cabin is also loaded with history. It comes complete with interesting books and old school accessories. If you want to know more, please visit www.MTHomesteadcabins.com.
While we were there, we spent every day exploring this vast region of wildness and wonder. We were in awe of all the beautiful rivers, geysers, hot springs and especially, Old Faithful. The Yellowstone Lake, which is the largest in the park, is so clean and pristine that it took our breath away. We enjoyed hiking the Storm Loop along the lake and in and out of the forest. When you go, you’ll be amazed at the abundant streams, mountains, waterfalls and forests. As my husband commented, around every corner and around every loop, the scenery is more beautiful than the one before.
Naturally, we were on a mission to see as many bears, wolves, elk, deer, bison and every other furry animal we could identify. Black bears and grizzly bears were the highlight in addition to one very fast-paced wolf. We were able to be up close and personal with all this wildlife. Our cell phones took decent enough photos of all these beautiful creatures and their surroundings. The elk, antelope and buffalo are the largest population in the park, so we have many photos of them. To really tell you about the incredible wildlife in Yellowstone, I would need more than this page and a much better camera!
Our National Park Service has made it so easy for anyone, young or old, to take in the entire park. It’s simple to stop at pullouts throughout the park to see the breathtaking views and take photographs. There are numerous hiking trails, from moderate to strenuous, all clearly outlined on signs and maps. On our first day, we met a man who suggested we take the five-mile hike called Beaver Trail Ponds near Mammoth Hot Springs. We did just that a couple of days later. It was beautiful and filled with wildflowers and one dashing deer, which ran right in front of my husband. For us, this was an unforgettable moment and memory. I have to keep telling him I saved his very life!
On a practical level, the park offers amenities like restaurants, hotel lodging and many campsites, all strategically placed for convenience. The restaurants and general stores offer a variety of food, drinks and gifts. While you’re there, be sure to try the famous huckleberry drinks, which are yummy. Of course, the Montana beer is especially worth tasting. I’d recommend daily, after your long hikes!
I was also pleased to see how manageable the traffic and park crowds actually were. We were stopped a couple of times, usually because people were taking photos. For example, we saw a black bear feasting on a young bison about 200 yards away from us. Several photographers, equipped with high-tech cameras, spent hours just watching and clicking away.
This year, the National Park Service is celebrating its 100th birthday. In the bookstore, we purchased the commemorative book, “59 Illustrated National Parks:
100th Anniversary of the National Park System.” The award-winning Anderson Design Group illustrated this excellent book, which features original vintage poster art.
Visit www.ADGstore.com to buy a copy.
Altogether, we spent six glorious days in Yellowstone. On our last day, we made a visit to the Grand Canyon of Yellowstone. My one and only photo large enough to reproduce is here. The lower and upper falls captivated us for hours. If Yellowstone National Park is on your list, we’d recommend going for it. Remember to carry bear spray at all times and always bottled water! After our great experience, we plan to visit all of our national parks. We Americans are blessed to have 59 national parks to call our own. Go and enjoy them!
There are many reasons you might be considering a strategic rebrand. It could be due to a change in your competitive landscape that’s impacting your growth, corporate restructuring or maybe you have an evolving customer demographic.
When it comes time to rebrand your business, part of the process involves developing a new visual identity system that represents the values and attributes that reflect the new brand. While you may know your audience and what message you now want to transmit, the challenge may be creating that visual to showcase what you represent. Here are some best practices for visually rebranding your business.
Wherever you share that rebrand, make sure the color, spacing, and overall design, including any textual components, are the same no matter the platform or channel. Anything slightly different will be instantly noticed and questioned. Because some places may display only black-and-white brand logos and identities, ensure that the elements are aligned and reflect the color version.
In other words, our version of deep research is research that will lead to actionable insights specific to the brand-building process.
They must understand and believe in the brand before they can live the brand. When you bring a brand to life in the right way, your team members will make focused, on-brand decisions in their day-to-day responsibilities. And when that happens, your brand will achieve its strategic, financial and growth goals, and truly be ready to make a difference in the world.
As social media continues to grow across all markets, it’s important to be socially aware of the changes taking place on a global scale and by each market. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You don’t want to waste your time creating content for a platform where your audience doesn’t have a large presence.
What’s inside the report? This blog is aimed at examining the biggest trends to help us understand the following dominating social media spaces:
To get started, let’s dive into each individual social network’s demographics. To quickly find the social media demographics you’re looking for, click on any of the anchor links below to jump to that specific network:
How to pull your own social demographics: Data tells us age, gender, and location information for the people who tend to use each website and social media platform, but why not take this a step further? With Sprout Social, you can pull data from your specific social media platforms to find out the demographics of the actual people following you to make sure this is in line with your target audience.
2019 trend predictions:
Rise of private groups and accounts: In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units. These groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts.
Some influencer accounts also turned to creating private Instagram accounts to avoid the Instagram algorithm. Brands followed suit by creating private alternative accounts to drive up interest. In an article in the Atlantic, Sonny, who runs several meme accounts on Instagram, said he flipped four of his accounts to private. With the addition of the “Close Friends” feature in Instagram Stories, brands could choose to create a more “insider look” feature for their accounts. New Stories features will likely include more friend groups, like Facebook’s own Friend Lists.
All the above features combine to create feelings of envy and fear of missing out rooted in human psychology. 2019 is the year that brands take advantage of this through private groups and accounts.
Conversational commerce: 2017 and 2018 were hot years for the chatbot. Companies scrambled to build messaging chatbots, Facebook Messenger became installable on websites. In their study of 1,000 trending B2B companies on Crunchbase, Relay found that 0.5% of the companies had a chatbot. Because the technology is still so new and adoption by companies has been slow, personal communication is still valued by consumers. As chatbots develop to go beyond simple prompts and adopt customer interactions in a more natural way, they might have the advantage in the current market. On Twitter or Facebook Messenger, this could mean something as little as remembering that they’ve purchased a shower curtain from you before and you following up on the purchase.
A Chatbot is a conversation agent software application that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person. You can use chatbot through web-based applications or standalone apps. Here is how a chatbot works
Cortana.
Transparency wins: 2018 was a landmark year for the major social media networks. Facebook battled privacy and data sharing concerns and Twitter struck down troll accounts while making it easier to report harassment. GDPR going into effect in 2018 also meant that many companies took note of what their customer data was being used in. If brands want to get ahead on this, they can start with what consumers want on social media. The top three desires are product/service changes, company values and business practices. For your company, this could mean publicizing product iterations or app updates, demonstrating your company values and giving more behind-the-scenes looks at your business.
New social media networks: Facebook has had a long reign at the top of the social media charts. But 2018 was not kind to it and its practices have led many, including the NAACP, to call for boycotts. In mid-2018, it “posted the largest one-day loss in market value by any company in US stock market history” at $119 billion, according to CNBC. Some users have quit Facebook altogether, which leaves marketers wondering what’s next for social media. It’s best to keep an eye out for new channels in case one of them could be useful for your brand. Best practice is to reserve your brand handles on emerging social networks just in case a network becomes big in the future.
Stories everywhere: Snapchat’s features of a disappearing post infiltrated almost every major network, sometimes more than once. Instagram Stories received major updates in 2018 with AR filters and interactive stickers. Facebook added Stories to personal accounts, Pages, Messenger and Groups. Both WhatsApp and YouTube also invested in Story-like features
As of May 2018, Stories across four platforms was approaching one billion uses every day. These snapshots have evolved from basic; behind-the-scene features to branded storytelling snippets. Integration with shopping features will only increase in 2019 to appeal to brands. There’s no sign of Stories stopping its rise, so it’s best to start incorporating it into your strategy if it isn’t there already. Take a look at our recommendations and guides for Instagram Stories and Facebook Stories.
Employees are the new trusted influencers: Influencer marketing has become so bloated an industry that accounts are faking their partnerships so they can become actual influencers. The Atlantic looked at a few accounts faking their influence. As one 15-year-old influencer commented, “People pretend to have brand deals to seem cool.”
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More time and money will be spent on influencer marketing in 2019, but not in the way you think. A chunk of it will go into deeply researching accounts and double checking that the brand partnerships they’ve posted are real.
Get ahead of this trend by examining your own internal communications and amplification procedures. What can you do better to allow for a more seamless employee sharing experience on social media?
Analytics dashboards become more important: The value of a great analytics dashboard should not go overlooked. While every network has its own native analytics, no social media manager wants to spend time every week, month or year gathering data and hand-in putting it into a spreadsheet. 2019 is the year to invest in a tool that syncs all your data for you and spits out a chart that you can take to the C-suite.
Use a dashboard that gives you varied reports and views from both a wide lens and a granular one. This way, you’ll know exactly what works in your strategy and you can simultaneously give the big picture to your CMO.
Conclusion: It’s fun to take a guess at what the next year will bring for social media. 2019 will only bring more new, interesting features that we hope will drive the social conversation forward for brands. The trust relationship between brands and consumers will be rebuilt through private groups, transparency reports and employees as influencers. Remember to always be socially responsible… #Measure #optimize, #succeed
Send us feedback at @amsinvlv and let us know what you think will be the 2019-2020 social media trend prediction!!
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